Marketing & distribution
- Co-branded “Ante Accepted Here” checkout badges
- Inclusion in Ante’s merchant discovery directory
- Seasonal joint campaigns (holidays, events, back-to-school)
- Social features for Gold tier and above
Ante runs as a Shopify app or a custom SDK. As you settle more group orders, your merchant fee comes down — plus co-marketing and help from our team when you need it. Not cash-back schemes.
Ante sits at checkout next to Apple Pay and Card. Two to six people can pay for one order before it settles. You get a single payment; nobody has to front the bill or chase friends afterward.
We don’t do revenue share. Instead, your merchant fee drops as volume grows — from 3.5% on Standard to 1.75% at Elite. Shoppers still see a small, flat group fee on their share.
Tiers track settled group orders and GMV over 90 days. Sustained volume matters — one big weekend won’t keep you there.
Standard starts at 3.5%. Elite is 1.75%. The shopper fee stays 1% at every tier.
Checkout badges, directory placement, seasonal campaigns, and integration help — when you want them, not as wallpaper.
We look at a rolling 90-day window and review quarterly. You need both the settled-group count and the GMV bar, at least 14 days live on Ante, and Stripe connected for payouts. A single large order won’t get you a tier on its own.
| Tier | 90-day volume | Merchant fee | Participant fee | Benefits |
|---|---|---|---|---|
| StandardTier 0 | Below 300 settled groups Below $30,000 GMV | 3.5% | 1% | Self-serve dashboard, standard support |
| SilverTier 1 | 300+ settled groups $30,000+ GMV | 3% | 1% | Dedicated onboarding, Ante checkout badge |
| GoldTier 2 | 1,500+ settled groups $150,000+ GMV | 2.6% | 1% | Joint marketing credits, priority support, early feature access |
| PlatinumTier 3 | 6,000+ settled groups $600,000+ GMV | 2.2% | 1% | Dedicated account manager, co-branded campaigns, quarterly business reviews |
| EliteTier 4 | 15,000+ settled groups $1,500,000+ GMV | 1.75% | 1% | Lowest merchant fee rate, featured directory placement, custom integration support |
Someone from Ante invites you once you’re eligible — you can watch the numbers on Partners in the dashboard. Shoppers see a dollar amount at checkout (“Ante Group Fee: $0.29”), not a percentage. Your merchant fee shows in the Ante dashboard. Card processing runs through Stripe and isn’t broken out at checkout.
From Gold up you get more than a cheaper rate: placement, campaigns, and people on our side who actually work the account with you.
Group checkout shows up a lot in gifting, fashion, tickets, electronics, food delivery, and shared trips. Ante isn’t BNPL and it isn’t Venmo after the fact — the group pays the merchant before the order settles.
BNPL is about credit and paying later. Ante is about getting everyone in a group to pay their share before you fulfill — no underwriting, no consumer debt, just a merchant fee that comes down with volume.
Venmo and PayPal kick in after someone already paid the merchant. Ante is in the checkout: you always receive one payment, and nobody has to chase friends in a chat afterward.
Open a merchant account, try the demo store at splitshop.dev, or email us about Shopify setup or a custom SDK.
sales@plurelinc.com