For media

The Ante press kit.

Writing about group checkout, shared carts, or how people actually split a cabin? Assets and facts are below.

Press inquiries

Interview requests, embargoes, fact-checks, on-the-record quotes. Aim for 24-hour replies, faster for time-sensitive pieces.

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§ Fact sheet
Quick facts.
Founded
2025
HQ
California
Parent company
Team size
3
Stage
Seed
Ante status
Live
Compass
Concept · 2027
Ante pricing
3.5% merchant fee (volume tiers to 1.75%) · 1% participant fee
Compass pricing
TBA
§ Brand assets
Logo, lockups, colors.

All marks are available in dark/light variants, as SVG and PNG. Please don’t recolor the Ante orange or compress the wordmark italic.

Ante
Primary lockup · light
SVG · PNG · 1x/2x/3x
Download ↓
Ante
Primary lockup · dark
SVG · PNG · 1x/2x/3x
Download ↓
Mark only
SVG · PNG · favicon
Download ↓
#D7521Eterracotta
#111114ink
#FAFAF7paper
Color palette
HEX · OKLCH · figma
Download ↓
Ante
Geist · Instrument Serif
Typography spec
PDF · 2 pages
Download ↓
Split with Ante: primary checkout button
Split with Ante button pack
SVG · primary · outline · dark
Download ↓
Merchant button assets & SDK
§ Press releases
Official announcements.

Formal releases from Plurel Inc, Ante’s parent company.

No press releases yet

New announcements will be posted here. For embargoes, interview requests, or distribution lists, email contact@plurelinc.com.

§ Boilerplate
Cut-and-paste company description.

Ante is a product of Plurel Inc (plurelinc.com). It’s a checkout button for groups: shoppers can split a purchase evenly, by amount, or by item — without an app, a signup, or chasing friends afterward. Founded in 2025 and based in California. Compass, a separate product exploring AI agents for group trips and dinners, is still a concept targeting 2027.